Privacy Policy

Noetra is the controller for personal data collected through the service, except where another provider acts as an independent controller for its own services, such as Stripe for payment processing. For questions about your data, contact us at support@noetra.app.

We collect the data needed to run a serious admissions test preparation product:

• account data, such as name, email, password credentials and verification status;
• onboarding data, such as test route, country, school stage, entry cycle, course interests, target score and preparation stage;
• practice data, such as selected modules, answers, flags, timings, scores, topic performance and worked-solution activity;
• question-level activity while you sit a paper, such as answers selected or changed and timing, used for your pacing and mistake analysis;
• school workspace data, where a school invites you, such as membership, classes, assignments and assignment progress;
• Ask about a question messages, if you use the in-product “Ask about this question” button, so we can respond to what you asked and keep a de-identified copy to review and improve the feature;
• Writing Task essays, if you request written feedback on a TARA Writing Task: the essay you submit is sent to our servers and stored with your account alongside the feedback report, so you can return to both;
• billing data, such as payment and plan records and the country used for pricing;
• technical and analytics data, such as device, browser, pages viewed, interaction events, approximate location from IP, errors and security logs;
• support and email data, such as messages you send us and transactional emails we send to you;
• email preference data, such as which Noetra emails you receive and a record of how you chose them.

Card details are entered with our payment provider and are not sent to us.

We use personal data for the following purposes and lawful bases:

We send progress reports, key-date reminders and product news about your practice and Noetra’s own mocks, features and plans if you ask us to. We may also send them if you create an account, buy a plan or save a free paper’s result with your email, unless you choose not to receive them when you do so.

You can turn these emails on or off in Settings at any time, or use the unsubscribe link in any of them. We keep a record of your choice. Account and service emails, such as sign-in, email verification, purchase confirmations and access expiry notices, are sent because you have an account with us and are not affected by these settings.

We use essential cookies or similar storage to keep you signed in and protect the service. These are required for the site to work and do not need a separate opt-in.

If you pick a test on the home page, your browser remembers it in local storage on your device, with no account needed, so the page opens on that test next time; you can change it at any time by picking another test.

Where local rules require a prior choice (including the UK, EEA and Switzerland), we ask before setting optional analytics and advertising cookies. Elsewhere we may set those cookies when you visit, so we can understand which pages, flows and features are working and measure paid campaigns (for example Google Ads conversion measurement). You can change your mind at any time using Cookie settings in the footer.

When you create an account or buy a plan, we record how you found Noetra, such as the campaign, search term or site that referred you and the page you arrived on, together with your cookie choice. We keep these details with your account or purchase, including with our payment provider, to measure which of our campaigns lead to sign-ups and sales.

If you allowed advertising cookies and came to Noetra from an ad, we may also tell the advertising platform when you create an account or buy a plan, so the ad can be credited.

We count how many people accept or decline cookies without linking that choice to you.

We may use approximate country information from your IP address or hosting/payment provider headers to show UK or international pricing, decide whether a cookie choice is required, prevent abuse and analyse product usage by region.

We share data with service providers where needed to run Noetra. Categories include:

• hosting, database and infrastructure providers;
• email delivery providers;
• payment providers, such as Stripe;
• analytics providers, which receive your account identifier, name and email with usage events while you are signed in;
• advertising and measurement providers, when you consent to advertising cookies;
• language-model providers, used to generate replies for the Ask about a question feature, Writing Task feedback reports and suggested replies to messages sent to our support address;
• professional advisers, regulators or authorities where legally required.

If you accept a school invitation, authorised staff at that school can see your name, account email, assigned-paper progress, submitted scores, timing and topic summaries.

We do not sell your personal data.

Some providers may process data outside the UK. Where this happens, we rely on appropriate transfer safeguards or provider terms designed to protect personal data, such as adequacy decisions, standard contractual clauses or equivalent arrangements.

We keep account and practice data while your account is active and for a reasonable period afterwards in case you return or need support. Billing, tax, fraud-prevention and legal records may be kept for longer where required. We delete or anonymise data when it is no longer needed for the purpose it was collected for. Ask about a question conversations are kept in de-identified form, not linked back to your account, so we can review and improve the feature. Writing Task essays submitted for feedback are different: they stay linked to your account, stored alongside the feedback report, so you can return to them. School assignment and administrative records may be kept after an assignment closes.

Depending on your location and the lawful basis involved, you may have rights to access, correct, erase, restrict, object to or receive a copy of your personal data. You may also have the right to withdraw consent where processing depends on consent.

To exercise these rights, contact us at support@noetra.app. You can also complain to the UK Information Commissioner's Office at ico.org.uk/make-a-complaint.

Noetra is aimed at admissions test applicants, many of whom are 16 or older. If you are under 18, you should use Noetra with a parent or guardian's awareness, especially for paid purchases. We do not knowingly target the service at children under 13.

We will update this policy when our data use changes materially. If a change is important, we will take reasonable steps to bring it to your attention.